There is a hot debate among marketers- which tool is most effective, email or social media. Many of marketers consider that social media is a winner & email is old-fashioned. But this is a myth, email is still an effective medium to attract customers to your business. Email is permission based platform & people allow you to send them message.
Social media is an effective way to learn about your audience & target them. It can help you to find new customers & expand your market reach. Social media allows to share content easily & quickly. It generates brand awareness.
Be A Smart Marketer
Be a smart marketer & don’t look at these tools as competing forces, but as friends for common objectives- lead generation, get customers & drive sales. Don’t choose between email & social media, recognize the value of both and use together to be pro in your industry.
Check the infographic below for more insight.