A successful Email marketing campaign is very important to communicate and build relationships with subscribers or customers which will further improve ROI. But keep in mind one thing- No subscribers, no campaign. Building subscriber email list is the most important concern for marketers. So, first we need to focus on how to get subscribers. In this article, we’ll learn about how to build an effective email list.
a. Create useful & interesting content. Your content must be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren’t already on your email list.
b. Send newsletters with niche specific information. Begin your content newsletter with your readers’ interest in mind. Offer useful information, not just veiled sales material.
c. To grow your email list, you have to encourage your existing email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails.
d. Run an online contest that engages your readers. The objective is to ask readers to register for participation with their email address. You need to offer certain value/respect to your reader in exchange for their email address like prize or discount. Relate the contest to your products or services.
e. If you have very old list then create an opt-in message & send it to your old subscribers list. So, your old subscribers can re-opt-in & remove the contacts who don’t respond. This practice will build your email list more effectively and will improve your deliverability.
f. Add a link to your employees’ signatures that leads people to a landing page where they can sign up for your mailing list.
Create a high value lead generation offer. Look at building your email list as an exchange. Your customer, or prospect, gives you their email address and you deliver value to them in return, like a free ebook or whitepaper — and require visitors to provide their email address in order to download it. It is very effective way to gather email addresses.
a. You need to place your signup form on every page of your website, like homepage, blog, every blog post, About us page, & contact us page. You need to describe them the answers to “What’s in it for me?” and they’re much more likely to sign up.
b. Make sure your blog posts deliver awesome content regularly which is a big factor. If your posts are awesome, visitors will come back & share their email address to get new blog updates.
a. Use simple email signup form on social media channels to make it easy for your followers & fans to easily subscribe to your list. Use a relevant image & proper call to action, so people can simply click on it & subscribe to your list.
b. Facebook offer to add & setup an email sign-up form to your facebook page. On twitter, you can add a short link to your email sign up form. Your google+ page can also include short link to email sign up form.
c. Create premium content like eBooks, white papers, infographics, videos or other premium content. Share it on your social media channels like facebook, google+, twitter, linkedin profiles or pages. It will drive traffic to your landing page to get your premium content.
d. Share incentives like discount, exclusive content, special coupon etc. On social media to encourage people to subscribe to your email list. Include an image & strong call to action.
e. Host webinars about your business or industry to capture leads in form of email subscribers. Share your webinar on social media channels to drive traffic to webinar landing page which include sign up forms, it will grow your email list.
f. Run social media contests & promotions to grow your followers & subscribers. After you’ve published contest, promote it on your social media profiles or pages to increase subscribers to your email list. Facebook contests are most popular & effective as compared to other channels.
g. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos’ text descriptions.
a. Collect email addresses at offline events like trade shows, business events and import them into your database. Be sure to send these contacts a welcome or thank you email that confirms their opt-in to your list.
b. Host meetups, conferences, training sessions etc. & collect registrations online using email addresses.