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From some days, there is hot debate in industry- net neutrality. It is not just a trending topic it’s a serious issue. In this article, we try to cover all the possible aspects about net neutrality which you need to know.

What is Net Neutrality?

Net neutrality which is also called net equality is the principle that Internet service providers (ISP) and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication.

- All sites must be equally accessible.

- The same data cost for access to each site (per KB/MB).

Understand it in simple manner- We all use phones or mobiles to contact people, & friends. Just as our phone company shouldn’t decide who we can call & what we say on the call, ISP shouldn’t be concerned with the content or site we view or post online.

Principle of net neutrality is very simple- Internet service providers (ISPs) offer their customers equal access to all websites, applications & services on the Internet, without giving priority to any website over another.

We all have the right to communicate freely online & net neutrality preserves this right. It provides us an open Internet platform which is open for all. Open Internet protects freedom of speech.

Importance of net neutrality for business

As we mentioned above net neutrality provides an open platform for everyone. So, it is very crucial for small business owners, startups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. Internet is a fair field to reach new customers and showcase their goods, applications & services. Open Internet is very essential to business growth, competition and innovation.

Without Net Neutrality, the next Google & Facebook would never get off the ground.

What’s the Matter

Due to intense lobbying by telecom operators like Airtel and Vodafone, the Telecom Regulatory Authority of India (TRAI) is planning to allow them to block apps and websites to extort more money from consumers and businesses — an extreme violation of net neutrality.

TRAI has released a consultation paper with 20 questions spread across 118 complicated pages and wants you to send them an e-mail by 24th of April, 2015(now close).

Here is a version of TRAI’s Consultation Paper

What is Airtel Zero Plan

Bharti airtel is an leading telecom company across india launched the “airtel zero plan”, Which become a hot debate in Indian market. Here is an overview of airtel zero plan which is announced by airtel (6th April 2015).

  • It is an open marketing platform that allow customers to access mobile apps at zero data charge.

  • It is like tollfree service, mobile app dovelopers can register with airtel zero to give customers free access to their apps.

  • Customers download & access these apps at zero data charges.

Airtel describe this plan as toll free service or 1800 number service like when customers call the toll free number they are not charged but when they call a normal number they are charged.

To know more about this plan, Visit Airtel Articles-

Airtel Zero


Here is some indian celebs tweets about net neutrality

Every conscientious Indian must sign this to protect his or her rights on the Internet.”- Pritish Nandy

AAP committed to neutral internet. India MUST debate #NetNeutrality. I support #Saveinternet campaign”- Arvind Kejriwal

TelCos should not be allowed to determine if you can access one site but not its competitor #NetNeutralityIndia”- Gul Panag

Without #NetNeutrality @airtel for example, might limit access to apps like @gaana that compete with its music service #Wynk”- Gul Panag

When foreign companies do it in India – innovation. Indians do it – violation”- Sachin Bansal, Founder of Flipkart

Save the internet!!! Net neutrality is crucial !! Proud of you boyses!!”- Parineeti Chopra

There should be equal access to information and services on the Internet and should not favour some over others.”- Zishaan Hayath, Co-founder of

#SaveTheInternet push for net neutrality,Internet is a utility not a luxury”- Sidharth Malhotra

Couldn’t have built Zomato if we had a competitor on something like Airtel Zero.”- Deepinder Goyal, Zomato CEO

#SaveTheInternet”- Alia Bhatt

“Specially disadvantageous to start-ups… and this will lead to monopolisation by a few and squeeze out the small companies.”- Mahesh Murthy, Managing partner of Seedfund

Come on India, you need to #SaveTheInternet, and here’s why make ur click count #NetNeutralityIndia”- Arjun Kapoor

The argument favouring neutrality of the internet is an important one. “But one also has to note that in India, the internet penetration leaves a lot to be desired.”- Abhilekh Verma, Khaitan and Co.

Net neutrality in India is fundamental to the future of democracy, development, demography and disparity. It is not about business, economics, customer service or the opinion of a few educated elites,”- Sam Pitroda


To get more insight about net neutrality, view this visual!

Net Neutrality

To Know more about net neutrality, Please visit-

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