“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral is a holy grail of advertising.” – Mark Zuckerberg

Remember when you last visited a nearby restaurant, which was very good in terms of food, services etc. Now whenever you come across your friends, who are searching for a good food place, you will suggest the restaurant you’ve visited recently.

This is what we call reference and this builds the concept of referral marketing, not only in restaurant’s case but in almost every business type. Read More