As a marketer or business owner, we always looking for an effective digital marketing channel to connect & engage with valuable customers. Email marketing is one of the most engaging tools, but did you try mobile marketing. If no, then you need to start a mobile or SMS marketing for your business. Use the power of mobile marketing for business success.

In our previous articles, we’ve discussed- Email marketing and Mobile or SMS marketing. Here’s a short comparison overview of both marketing channels.

Mobile Marketing

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Everyone has their mobile phone nearby. There are nearly 7 billion mobile subscribers worldwide. So, mobile or SMS marketing is very beneficial to any type of business.

SMS marketing is permission-based, that’s why it has a phenomenal open rate of 98%. The average response time for a text message is 90 seconds.

So, mobile is a direct and quick way to engage with your customers and get a positive ROI.

Email Marketing

Email is one of the most popular ways to communicate with potential customers and get quality leads. Email marketing delivers the highest ROI ($44 per dollar).

There are 3.6 billion (approx) email subscribers worldwide. Email marketing is a subscription-based medium and has an open rate of 22%.

Email is still one of the most cost-effective ways for businesses to discover, convert, and maintain customer relationships.

So, both SMS marketing and Email marketing are important channels for businesses. We must use both of these channels in our marketing strategy. There is no winner or no loser! Both are valuable, and you need to know how to use these tools.

See This Visual!!!