I should concentrate on more important things rather than be wasting my time and resources. I need more marketing strategies.
Is this sounds like you?
If yes then it would be safe to bet that you’re a beginner and have just started your business and don’t want anything to spoil your marketing steps and for you, it’s correct! Why would you give any chance to any stuff ruined your hard work?
There is no doubt that Email marketing is an old and very effective marketing technique not to only grow your sales but to grow your business and enhance your brand image. So there are some points which you should be very careful about while introducing email marketing in your marketing channel.
1. Grow Your Email List
The first and foremost part of email marketing is your subscriber’s list, after all, no subscribers no email list, right! To accelerate your email marketing strategy all you have to do very first is to maintain an up-to-date database of your subscribers. Growing your email list actually contains three major steps.
#Make An Easy Opt-In
Always make your approach very easy for people to become your subscribers. So, always try to make your subscriber opt-in an easy approach your subscriber. Use your homepage or any place where you can find a good no. of subscribers and try to take some of their personal information as well so that you can apply some sort of personalization to your emails. But don’t go crazy about taking information as too long subscription form can even freak out people.
#Be Truthful To Your Customers
Growing your email list not only means to gather as more subscribers as you can, even though you have to lie before your subscriber. It’s completely wrong and never tries this and I repeat never do this or it will spoil you whole branding you have done to date.
So, always provide clear information to your customers about why you’re taking their information and what they will get in return.
#Subscribers Segmentation
It is an important part of growing your email list as this will help you in segmenting your subscribers and though you can segment their needs and at last will always provide them exact information about what they actually need.
So, start grouping up your customers according to their needs, their past purchase, their profession, etc. and follow these three small steps and start growing your email list before you can move ahead in this marketing channel
2. Establish Your Marketing Emails
Before sending any email put yourself in the shoes of your customers, and answer yourself is this email will really be liked by them or not.
Send one or two irrelevant content to your subscribers and you’ll start finding yourself getting unsubscribed. So one or two mistakes and you are all done with your brand image. There are some points which you should keep in mind while establishing your marketing email.
#Send A Welcome Email Akka Subscription Confirmation
Welcome Email is a very important part when we talk about marketing emails. On one side your welcome email will help you in giving your customer personal assistance and let them feel how important they are to you. On the other side, this will help you in informing your customer that they are going to attach to you.
#Design A Brand Fitting Email
Once you’re confirmed that the person who you are going to send your email has given you the permission for the same start sending them stuff they expected from you. Never forget that your subscriber is not waiting for your email and your email is not the only email in his inbox, so try to make your email stand out of the whole garbage of emails by delivering good content, attractive images, and compelling subject lines.
#Make Your Email Scannable
As I have already said to you that never think that your subscriber is sitting just to check your email. You have only 5 seconds for you to appeal to your customers, very less time isn’t it. So, make your email scannable either by using compelling pictures or by providing less but effective words.
Testing And Optimization
These two terms are really very important and will give your email a strong base. So, after you’re done with the hard work you’ve done in your email campaign never resist yourself from testing your email because you don’t know on which device your email is going to be opened. Optimize it and check if your CTA is clear or not if your page indentation is correct or not and if you’re facing any difficulties in reading out your emails in different devices, try to sort it out.
3. Check out The Email Marketing Laws
Before clicking the Send button and throwing your campaign, go through all the email laws and check out if you’re violating any even by mistake.
You can check the Can-Spam Act to check the thread of all the email laws. Be sure, that whom you’re sending an email is has given you their permission, you’re not making any false commitment and serving any irrelevant stuff.
Give your subscriber a clear option to unsubscribe you at any point of time because it is good to get unsubscribed rather than get reported as spam.
4. Measuring your Email response
Last but not the least, measuring your email response, a part of email marketing which will help you increase your reputation day by day.
Maintain complete data of how many emails of yours get to deliver, how many of them get opened, and how many unsubscriptions you’ve faced.
This will not only help you in improving your email from the next time but also will guide the dropping point of strategy.
So, If you’re a small business owner and trying hard to get a good result from email marketing follow these four steps and help yourself getting blunder of sales opportunities through this amazing marketing strategy.
