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“Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley
Want to make your website more better & user friendly? Want to turn your site traffic into customers? Then you need to understand your visitors & their behaviour. But how to do it?
In this post we’ll walk through 11 handy tools which help you to understand & express that how to use data. Read More
Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.
Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!
In my mind, it’s
1. What?
2. How ?
3. Why?
If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.
Let me help you out step by step, Read More
All kind of marketing & communication depends on TRUST!
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey
In our previous article, we’ve discussed – what is engaging email marketing? Trust is the first key ingredient of engaging email.
If subscribers don’t have trust in you then you’ll face low response consisting of low opens, clicks, conversions, deliverability, higher unsubscribe rate & spam (possibility your message to be marked as spam).
Technical definition of Spam, “Email that violates CAN-SPAM Act Law.”
But in the eyes of customer, Spam is “opposite of Trust!!” Read More
Email Marketing is the best technique to communicate with your customers. It’s the most formal and professional appearing way to approach them. Email marketing found to be the most useful marketing slant to induce more number of leads.
In a whole, Email Marketing is like God For Marketers and specially for E commerce marketers.
But what if you don’t have subscriber for those Emails.
Tell me who is going to read all those stuff and all those content which you have created.
Over an all, the main power of your Email Marketing exists in building your Email List. If you don’t have your own created Email List, sorry to say but you stand no where in the marketing platform. Read More
SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.
There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.
But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic-tac.
Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”
Hence it can be said that Text Marketing is an easy approach for both the customers and the marketers. Read More
We live in the “Age of Customers” – According to Forrester research.
Meet today’s buyer – Digital Buyer. Thanks to Smartphones, Social Media & Web, these channels provide instant information to customers.
Consumers can access detailed information, pricing, and reviews about services/products anytime anywhere – Just need finger/thumb with a Smartphone.
And, social media provides a great platform to check any business social activity and it give consumers a way to compare.
It’s time to through out old style of marketing because traditional & old marketing mediums are becoming less effective as buyers get more smart & tech-savvy. Read More
