“Email is dismissed as something old people use.” Is it true?? Not really. Number of technologies has increased but email marketing still holds its position & is used at a wide level.
“Email is 40 years old technology that is not going away for good reasons- it’s cockroach of the Internet.”
With new technologies introduced & practiced, it is must for the old ones to leave their position & retire. But, with a great pleasure the case is not the same with email. It is not only holding up, but is very much used by each and every person (The number of worldwide email accounts- over 4.1 billion accounts in 2014).
For your industry success, you should send emails for different purpose on regular basis. Email is the best medium to show your customers and subscribers how much they matter to you. One must be aware about different type of emails, this knowledge will help to choose most appropriate format.
So, we’ll discuss the different types of emails that surely work for your business.
Every business should use email newsletter in your marketing strategy. Newsletter is the best way to send company news & improve brand awareness. Email newsletters should be sent on regular basis- weekly, monthly & quarterly. You can schedule newsletters to subscribers, & promote news, events regularly.
Newsletters are a great way to build a relationship with subscribers and customers. It helps you to achieve goals, regular interaction with subscribers enable them to recognize your brand. You can include different type of content in your newsletter such as popular blog post, information about new event, offer or discount etc.
You should create an eye catchy newsletter which contains content, images, calls to action, contact information & social media channels. Content in your newsletter should be valuable and informative to subscribers or readers.
Promotional or marketing emails are sent to promote product & service. These emails contains offer, coupons & sales to acquire customers. They could be informational like newsletters or announcements of new product.
Promotional email should be short & sweet, no need a lot of explanation. You must create offer clear & add special graphics because customers don’t have time to read your email. Create a sense of urgency in your mail & add clear call to action (CTA) like, “Shop Now” or “Buy Now” etc.
Transactional emails are expected messages that are received after a specific action has taken place. When a customer make purchase on your website, you send an email to confirm order & give them further details. If you fill out a form to register for an event, then you receive a thank you email which include further information.
Other examples of transactional emails are: welcome message, account information, order or purchase status, payment confirmation, invoices etc. Transactional emails have high click through rate (CTR) & subscribers actively engaged with these emails.
Notification emails (also called alert or auto-responder) are sent to notify the users or subscribers when an event is happened. To build interest & encourage participation, you can create email which includes your previous popular events. These email include invitations, alerts, reminders & thank you message (after the event).
These emails helps you to get leads. A research indicates that lead nurturing emails generate an 8% CTR, which is more than regular email marketing CTR. You must send an email which educate subscribers. You should not be focus on sales, you should focus on how can your service solve customer’s problems.
You must send emails that contain invitation like subscribe to blog, connect on social media channels & other places. Because the more you & your subscribers or clients are connected, more are the chance of deal.
I hope you like this article. Please share your views or suggestions in comment box below!