When a user enters a search query on Google.com, Google displays webpages and ads that most relevant to the query entered. The more relevant the ad is to the user’s query, the higher the ad will appear on a results page.
Note: 33% of all Google search clicks are generated through mobile.
Google AdWords is the largest PPC or paid online advertising platform which uses a bidding system for your ads to appear to the top or to the right of search results. Other platforms (Yahoo, Bing) use the same concepts. By the end of article you’ll familiar with AdWords. Read More