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comparison

As a marketer or business owner, we always looking for an effective digital marketing channel to connect & engage with valuable customers. Email marketing is one of the most engaging tools, but did you try mobile marketing. If no, then you need to start a mobile or SMS marketing for your business. Use the power of mobile marketing for business success.

In our previous articles, we’ve discussed- Email marketing and Mobile or SMS marketing. Here’s a short comparison overview of both marketing channels. Read More

monitor text message campaign

SMS campaigning is far more responsive as compared to email marketing but it involves money and time to generate revenue out of responses received. Simply sending the SMS isn’t enough these days. You need to keep a proper tracking at each aspect. This process only may provide you the results of revenue generated by SMS campaigning.

Knowing only that the SMS is better than email will not yield anything. One needs to get involved behind the curtain to pull the results out and maintain the statistics clean. Read More

mobile marketing strategy

Now as per the statistics and different strategies we have discussed in our previous articles, there are some other facts, which a CMO should consider. It is necessary to be in competition but it is not necessary to waste your time and money on developing something, which you already have.

Do not get yourself confused and dragged away by terms, one should understand and focus on brainstorming to merely find out the need of following the crowd. Read More

Mobile-Marketing

Marketing involving the use of a smartphone can be superficially defined as mobile marketing.

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.”

What is mobile marketing?

In a broad aspect, mobile marketing can be defined as any marketing activity performed using a global network where consumers are connected through a mobile device, which we call a smartphone. Mobile marketing provides the promotion-related information of any product sent on the mobile phone of the user which will be time location-oriented. Read More

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