Email marketing, a trend in its naive stage and soon catching up, is driven by rising popularity of social media marketing and global Internet reach and penetration. Businesses of all types, irrespective of their size and area of operations, are increasingly adopting to email marketing for the conceived benefits it provides.
A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Sarv)
56% of businesses say they plan to increase their use of email marketing in 2015. (The Small and Mid-size Business Email Marketing Survey 2015)
In this article, we’ll discuss what is opportunity of email marketing? What are threats and their solutions? Here we go! Read More