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catch leads

One of the biggest challenges for start-ups & new business is Lead Generation (61%). Lead generation describes the marketing process of encouraging and capturing interest in a business, product, or service for the purpose of developing a sales pipeline.

Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. It’s very important to use the right tool in order to generate leads. You have to make an informed decision because a wrong step can waste your business resources (money & human power) and start-up or small businesses can’t afford it.

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abc of email marketing

You probably aware about email marketing by now, but there is few people in your company who don’t know all little terms of email marketing. Here we’ve listed all the ABCs (glossary terms) to be fluent in email marketing. If you want to share some other terms, leave in comment box. We’d love to hear from you! Read More

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