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In the midst of several notifications popping up on the heads of customers, organizations find SMS marketing as the potent way to deliver the intended message to the target audience. Many brands often believe that text messaging is an old technique and will not work in today’s ever-evolving world. But sending bulk SMS for promoting your services or products will get maximum reach because a text message is never left ignored. People will read the message and if it’s as per their interest or need, they will respond. Moreover, when you utilize SMS marketing campaigns in the right manner, it can allure customers towards the website or stores. This blog will explain the 12 best tips which you can use to curate marketing strategies in the best possible manner.

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Change in work settings has significantly changed since the last decade. People are no longer bound to work at a particular desk, giving rise to remote working. By utilizing the power of unified communication, businesses are promoting virtual collaboration for remotely working teams for bringing efficiency and productivity. Businesses, along with their respective teams are adapting to new communication tools to stay relevant to current market conditions. Computer telephony Integration (CTI) is one such revolution in the communication industry, bringing flexibility, agility and scalability to businesses across the globe. This blog will elaborate on how this technology enables seamless communication in enterprises and the benefits associated with it.

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Relevant and timely information is crucial for excellent customer service. A thriving call center shouldn’t compromise with it. They should strive to keep customers happy and operations profitable. And to do that call center dashboards are one of the best features. It provides managers with an overview of key performance indicators (KPIs) and other significant metrics. Such systemization will allow them to take data-driven decisions and correct actions whenever necessary. If you are planning to get call center software, then discover all its benefits. Also, know what wonders call center dashboards can do.  Read More


There is a saying, communication is key to achieve success in business. This is the reason why modern-day organizations are inclined towards improving interactions happening between them and customers. Also, the way a business communicates with its target audience is the depiction of the reputation of the company. For effective communication, a set of technologies is equally important for taking the organization ahead in the respective market. Cloud phone systems come to our mind when we talk about the latest developments in the communication aspect.

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The digital ecosystem is expanding quickly, advancing the need to strengthen data privacy and security. It is a primary concern for brands and customers amid increasing cyberattacks and data breaches. Sensitive information like phone numbers linked to bank accounts, email addresses, social media accounts, etc., should be protected from identity theft. How can your contact center make it happen? With ‘Phone Proxy.’  Read More


The call abandonment rate is a powerful KPI for measuring the effectiveness of a contact center. It can help you in determining the extent of customer engagement since dropped calls are the indicator of frustrated and annoyed customers. Customers don’t like being on long hold when they call the support department and as a consequence, they leave before they get their answer. It can be hard to eliminate abandon calls completely but you can apply different strategies to lower abandon rates and thereby improve customer satisfaction. In this blog, we will discuss key aspects of call abandonment fate along with fruitful strategies for avoiding drop rates.

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