The call abandonment rate is a powerful KPI for measuring the effectiveness of a contact center. It can help you in determining the extent of customer engagement since dropped calls are the indicator of frustrated and annoyed customers. Customers don’t like being on long hold when they call the support department and as a consequence, they leave before they get their answer. It can be hard to eliminate abandon calls completely but you can apply different strategies to lower abandon rates and thereby improve customer satisfaction. In this blog, we will discuss key aspects of call abandonment fate along with fruitful strategies for avoiding drop rates.

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Effective communication with customers is a priority when it comes to building relationships with them. That is why businesses are constantly looking for ways to improve not only their B2C connections but B2B connections too. This urgency brings us to the interactive platform where customers do not have to wait for a longer time to get their queries resolved. Read More

Customer experience management holds great importance in growing your business whether you are dealing with existing customers or newer ones. This is also regarded as ‘customer retention’ in which nurturing relationships with them is key for growing business. Out of different customer retention strategies, marketing automation is a proven method to streamline marketing workflow to ensure smooth lead generation and customer acquisition processes. The blog will explain how marketing automation becomes a stellar approach for retaining an active customer base.

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